Nirwana

Info

NIRWANA FEST is a cross-genre music and arts festival in Indonesia. This project is a branding pitch for a creative studio entry test, covering brand strategy, visual identity, and campaign execution.

Year

2026

Client

sumur creative

Services

brand identity, art direction, logo, naming and design

deliver with in

2 days

problem

Most festival branding looks the same: a lineup poster, a countdown, a discount. NIRWANA FEST needed to stop the scroll and feel unpredictable, while still bringing together wildly different genres and audiences under one identity.

solution

Big idea: Nirwana as peak euphoria, symbolized by a flag. Everyone brings their own flag, their taste, their crew, their style, and NIRWANA FEST is where they all collide into one.