Bentang

Info

Bentang is an apparel brand for people who refuse to read farming as small. Every piece is built from a lineage that once crossed oceans, and now reads soil, season, and land.

Year

2026

Client

Bentang

Services

brand identity, art direction, logo, naming and design

problem

Farming carries a stigma of being an outdated, low-class fallback, while the intelligence it actually demands remains disconnected from any lineage that would command respect.

solution

Bentang traces farming back to its origin as a navigator's intelligence, reintroducing it through apparel that reads soil and season with the same precision once used to read wind, current, and stars.